Own Brands Now

What started out as private label, grew into store brands and is now more than ever a retailer’s “own brand.”
Own Brands Now will advocate on behalf of retailers own brands and emphasize the important contribution
own brands make to store traffic, market basket profit and consumer brand perception. OBN will also provide retail executives with better news and insights into own brands by covering strategies and execution across all retail platforms. OBN desired a brand identity, website, handbook, mediakit and email marketing.

Role: Art Director/Designer/Illustrator