SPECS 2019

SPECS was exclusively produced for Chain Store Age magazine. SPECS stands for Store Planning, Equipment, Construction and Facilities Services Seminar. But that’s the 1965 definition. Really, they are 'The Forefront of Physical Retail'. Every year my role was to come up with the the unique branding and identity for this seminar. This includes work in many mediums and scales, and digital presence across all social media outlets.